Reading summary

New concept: Supply Chain mgt CEO

CEO stands: C协同商务 E电子商务 O业务外包

C协同商务: supplier, manufactuer, distributor, retailer... all need to face MKT competition (in the same boat) --- One team one dream
E-Business, very convenient & efficient. 电子企业(足不出户知天下，游遍全球...)

O: 业务外包工save time & cost ---- such as Dock to Stock / 免检

Another interesting concept is Marketing Chain... = basic lean principle - demand pull

Extend from value chain, let R & D, mfg, sales, biz all relative depts or teams face customers directly (MTO:Meet to order)
以市场需求为导向

流程整合优化+信息网络化